If your work involves business technology, it is paramount to stay on the cutting edge of all forms of technological communications. Twitter, that social networking technology that allows millions of users to pass short messages back and forth within minutes, can be a useful tool for building any technology business. Many business owners were skeptical about this technology at first, after all, how much useful information can actually be communicated in what is essentially a techno-haiku? But Forbes magazine canvassed numerous technology business owners and found two great ways that Twitter can be used to build a business. To wit:
- Coupon Campaigns: Dell computers tweets links to coupons at Dell Outlet’s Facebook page. Shoppers don’t even have to print them out. They simply link to them while shopping at Dell.com. This is a great strategy that any online business can use to increase sales, and the great advantage is that results will show up in a matter of weeks!
- Viral Marketing: In one month, London-based web site builder Moonfruit gave away 11 Macbook Pro computers and 10 iPod Touches. Contestances simply had to tweet using the hashtag #moonfruit. A month after the end of the contest, traffic to Moonfruit’s web site was up 300% and sales were up 20%, which more than paid off the investment!
This clever use of the internet is exactly the stuff of the future and something that everyone in a business technology career should have on the marketing radar screen.
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