When you are a business unit executive, your primary goal is to improve your company’s competitiveness in a specific market. You will make decisions and select products. You will learn how to accommodate all the customer needs and how to excel over your competitors. You will need to exploit all new opportunities that come your way and you’ll also have to create new opportunities out of thin air!
When you go into business, there are many paths you might take, such as:
- accountant
- financier
- salesperson
- marketing manager
- economist
- entrepreneur
but if you choose to become a business unit executive, others will depend upon you for taking the business to that extra level. You will be a strategist but also a marketer. You will be involved in the fascinating world of consumer psychology as well, which is one of the things that makes this position so incredibly fascinating!
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