If you are working in the design field, then you understand how powerful fonts can be. But whether you are a designer or simply a business man or woman who is responsible for designing his or her own presentation materials, you must have some background with font usage for your presentations to have the right impact.
- First of all, be sure that your fonts constrast sharply with your background. We have all seen those movies where the subtitles are unreadable because they are too close in color to the image on the screen, so don’t let that happen to you. There should be a sharp color contrast between the font and the background, and the background should not vary, but be a single color.
- There is often a temptation to use one of the many wonderful, artistic fonts that are available to you in your software program. Don’t fall for it. Save those fonts for making greeting cards and doing art projects. Easy-to-read fonts like Arial are best for presentations, handouts, publications, and other business work.
- Be consistent. If you have a really good reason to use two different fonts, you can do it, but never use three. There is no need to go crazy making each slide or handout unique. Remember that uniqueness and creativity should be the hallmarks of the content of your work, not of the presentation materials themselves.


A well-written career description can make a big difference to any business. It attracts the right type of applicants and prevents any misunderstandings along the way, once the applicant is hired. It should include a bulleted list of tasks required of the job as well as additional tasks that may be required in a pinch. The description should outline the personality traits that ideally support the job, and the work hours expected. If there is an online or work-from-home component to the job, that should be clearly stated in the description as well.