Frank Kern
Frank Kern’s List Control product will soon be released, his last product called Mass Control was very popular and I’m sure this product will be as well. Frank has the #1 brand within the internet marketing industry because he is personable, real, provides high value advice and he comes off as being very different – in a good way.
Last week we published a post about Frank’s Good Karma List Machine software and this week we want to follow up on that to talk about the top mistakes that we see our clients and our own team making while using email lists to market products and services.
So without any further delay please read below the top 4 most costly email list marketing mistakes:
- Selling too often: If you are constantly sending out affiliate offers and asking for everyone to get out your wallets you will have unsubscribe and spam rates of 10-20% at a minimum. Only sell within 20-40% of all email messages sent out to your list.
- Not giving away value: You HAVE to give away massive value within your emails to create goodwill, a strong brand, good reputation and to generate word of mouth buzz. Our firm gets referred to additional clients hundreds of times every year because of the free resources we provide access to on our websites, we suggest you try to do the same. Give away far more than expected and twice as much as your closest competitors.
- Email Frequency: If you email your list more than 1 time per week or less than one time every 4 weeks you may be losing or annoying your audience. If you don’t have enough products, resources, and free stuff to send to your list we recommend that need fueling your motivation to create these materials. Anyone can create screen capture videos, audio interviews, book summaries, and blog posts which can help their target potential clients.
- No Creation: We have found that the most success with email list marketing results from creating genuinely valuable resources and marketing your own products through your lists. The reasons behind this could stretch through many blog posts but there is just much more long-term value for your clients if you, the expert on who they are create the resources directly for them.
I hope these top 4 email list marketing mistakes help you improve your internet marketing. Thank you for joining us today.
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