Business Career Center.com

If you are going into business for yourself, you should know the basics of marketing. Marketing isn’t something you can make up as you go along. Many people make the mistake of assuming that marketing is easy, that it is just a matter of putting advertisements in local newspapers and letting the customers roll in. Not so! There are three important principles that will help you get your business off to a great start.

• First of all, you should know about the cluster principle. This is the idea that people of similar types tend to group together in the same physical locations. It is true of businesses as well. So if you are after a certain type of client, find out where they live, work, and play.
• The long-term ad principle is another important one. It is important to spend your advertising dollars on ads that stay in customers’ lives as long as possible. A newspaper is obsolete the next day, but an advertisement in the yellow pages lasts all year long.
• Finally, the loyalty principle is essential to understand. Customers don’t like to shop around all the time. They like to find a brand they trust and stick with it. If you build customer loyalty, your brand alone will be all the advertisement you need.

Many students, when they first enter the field of biology, are thinking of going into medicine or another scientific field. Seldom is biology the major of choice for anyone interested in a business career, however today’s graduates, if they have progressed to the point of receiving a Ph.D., are finding that, in some regions, many more biology-related jobs are available in business fields than in the typical laboratory settings. This is because more and more business is becoming directly related to science, especially when it comes to the biotech industry.

Biology Ph.D.s are needed for management consulting, where your work will consist of giving the company advice on how to better run the company itself. If the company’s product or service is biology related, they will need someone with your expertise to do all this. Another business-related career path for a biology graduate is called “technology transfer.” Workers in this field help scientists take something in their lab and move it into the commercial world by securing a patent, selling the invention to another company, or starting another biotech company based on the discovery. In order to do these important business tasks, corporate entities rely on biology Ph.D.s, so if you are graduating soon in the field of biology, just keep in mind that as well as scientific-related positions, business-related careers are also open to you.

If you are interested in a business related career but unsure if you want to pursue the typical role of a corporate executive, try some of these unusual but lucrative careers.

Sales Designer: if you have a sense of artistry you may find this a good career. Duties range between artistic marketing and sales. Sales designers help to recognize trends and capitalize on them in terms of creating interior design,  furniture design, store design, automobile design, or any number of design oriented jobs that directly affect product sales.

Business Intelligence Analyst: Business intelligence refers to practices that help companies make informed decisions. A business intelligence analyst collects and stores data and analyzes it in terms of the various factors that can help a business to succeed. This analyst will work closely with information technology workers as well as those in the field who gather data.

Merchandiser: A merchandiser is also know as a buyer. This individual seeks out merchandise that will help to build the image of his company. He purchases anything from toiletries to furniture to clothing—anything that can be resold through the parent company. Merchandisers must have a good sense of emerging trends and be able to watch financial figures to determine which products sell well and which do not.

These are just a few of the interesting business-related careers out there that offer new graduates some experience that may be more active and interesting than a desk job, and that may be more creatively or intellectually stimulating than the typical business career. There are so many more business-related careers to choose from, so do your research and find the job that is just right for you.