As a business professor, you have an obligation to your students. They must know a great deal about marketing before graduating and going out into the world, possibly to start their own businesses. You must let them know that as marketing managers, they must:
- Offer excellent customer service
- Anticipate what they’ll want to buy
- Know why buyers purchase what they do
- Understand the art of the limited time offer
- Always offer follow-up service with clients and customers
With these guidelines, your students cannot go wrong when it comes to marketing. These are some of the oldest marketing strategies known, but they are classics for a reason: they work! Customer service can not be emphasized enough, no matter what the business. Many companies these days shuttle calls to automated services and don’t offer personalized service. It is easy to offer better customer service than these folks by simply picking up the phone. Little things like that make a big difference when an entrepreneur is trying to make it in business, so be sure that your students leave college with a full understanding of basic marketing principles.