When you are a career coach, you will encounter many different types of clients. There will be the corporate ladder climbers, the software executives, and the small business owners. All of these individuals may, at some point, have to deal with direct marketing issues, so you should be able to advise them accordingly. Direct marketing often involves trade shows and similar gatherings that require professional presentations an exhibits. Offer them the following tips for a great, show-stopping exhibit:
- The booth itself should complement the marketing message and reflect the company’s or industry’s nature.
- The booth should be constructed with flow of traffic in mind, always directing clients to the company’s advantage
- Utilize color well to attract clients to high-ticket items
- Use graphics well, by telling a story, upholding a theme, or explaining a process.
- Remember that consistency is key: use logos and repeat graphic images from one trade show to the next.
Career coaching is one of the best fields to get into these days, as the economic downturn has caused many people to seek new employment. It is so common these days for those highly qualified in one field to desire a lateral move into another field, that career coaches are becoming highly sought after. Some business men and women don’t know what other work they are qualified for and need career coaching to help them see the options available. Other job seekers don’t realized the qualifications for the jobs they desire and need career coaches to point them toward the additional training they may need.