When you are a career coach, you will encounter many different types of clients. There will be the corporate ladder climbers, the software executives, and the small business owners. All of these individuals may, at some point, have to deal with direct marketing issues, so you should be able to advise them accordingly. Direct marketing often involves trade shows and similar gatherings that require professional presentations an exhibits. Offer them the following tips for a great, show-stopping exhibit:
- The booth itself should complement the marketing message and reflect the company’s or industry’s nature.
- The booth should be constructed with flow of traffic in mind, always directing clients to the company’s advantage
- Utilize color well to attract clients to high-ticket items
- Use graphics well, by telling a story, upholding a theme, or explaining a process.
- Remember that consistency is key: use logos and repeat graphic images from one trade show to the next.