Once upon a time, discount stores were the domain of the poverty-stricken, the low-income, and the nonachiever, but in today’s economy, people of all income levels are doing brisk business at discount stores. Middle and even high income buyers now see discount stores as not only convenient and thrifty but also a great way to avoid the “luxury shame” that goes along with having wealth when surrounded by others who don’t.
Today’s consumer is complex, and buying decision stem not just from income levels and taste, but also social stigma and cultural distinctions. Business men and women would do well to consider these factors when seeking job opportunities. There was a time when only a job at a high-end retail chain seemed appropriate for a college graduate, but these days shooting low can bring high earnings.



If you are interested in developing a business career, don’t be deterred by the state of the economy. Today, in some sectors, small businesses are doing better than ever. With the collapse of large financial firms and insurance businesses in recent months, many job seekers are choosing to cast their lot with more modestly sized companies. Forbes Magazine recently published a list of the 200 best small companies of 2009, so let’s take a look at the top ten: