Every day, each and every one of us has to sell something. Whether we are selling our ideas, our political beliefs, our preferences, or ourselves as leaders, we are always selling. When you put your kids to bed at night, do you have to convince them to go? That’s a type of selling. When you try to convince your spouse to go see a certain movie or eat at a certain restaurant, that’s selling. Then there is the selling that is part of your work: giving presentations, offering incentives, and extolling a product’s virtues.
Sharpening your skills in terms of selling is a constant ongoing process. You can work on it every day of your life, and it can become one of your greatest joys. After all, who doesn’t like getting his or her way? That’s all selling is. But if you begin to get a reputation as a stubborn person who always insists he or she is right, then you know you aren’t doing your selling right. Here are some tips for effective sales:
- Sales should be so subtle that the buyer believes it was all his idea.
- A sales pitch should focus on the benefits of an idea or product, not the idea or product itself
- Good sales persons understand people intimately. They know what the other person truly wants in his heart of hearts and gear sales toward that desire.
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