If you are in business for yourself, you know that sometimes you can pay yourself your salary and sometimes you have to make do. If anyone in the business is going to feel the brunt of hard times it must be you and not any of your employees. So to ensure that you do receive your full salary each month, work hard to grow the business using word-of-mouth advertising. After all, satisfied customers are the best marketing technique known to man.
- Have a newsletter. Everyone you know or has ever expressed interest in your work should receive it. It should present the latest information about your company and its projects.
- Never be without your business cards. Keep them in a neat holder for best presentation, and always close at hand. Give a handful to anyone willing to pass them around for you.
- Include links all over the web. Be sure your web site is in good repair and you have numerous articles and other postings linking directly back to your website. When a friend recommends your website, you want it to be easy for any other consumer to locate.
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